Free resources for the self-employed

If you’re self-employed, or even just thinking about it, you should definately check out the SCORE website. Offering free business counseling, SCORE is a wealth of information and resources for the self- employed.

You can connect with mentors that have direct experience in your field. Most of these counselors are successful entrepreneurs themselves, and volunteer time to counsel other business owners. SCORE also has regional offices across the US, and they offer free workshops and seminars on a regular basis.

From starting your business to selling it, the website offers information and help on every stage of the process.

Free publicity can be a great way to expand your customer base

Free publicity can be great for expanding your business, but how do you get your name in the news? The answer is simple: do something newsworthy and send out a press release. David Fray, president of Marketing Best Practices, explains the importance of press releases like this:

There [are] only two ways to land the name of your business in the local newspaper, by paying for an advertisement or by having a newsworthy event that is covered by the local press. Both can be very effective but the all-mighty news release can provide the level of credibility and respect that can spark on-the-spot sales for your business.

He goes on to give the reasons why some press releases are chosen over others, and offers advice on how to get yours published. David then gives the reader 20 ideas for making the news in a good way. Read the full article to find out more.