Free publicity can be great for expanding your business, but how do you get your name in the news? The answer is simple: do something newsworthy and send out a press release. David Fray, president of Marketing Best Practices, explains the importance of press releases like this:
There [are] only two ways to land the name of your business in the local newspaper, by paying for an advertisement or by having a newsworthy event that is covered by the local press. Both can be very effective but the all-mighty news release can provide the level of credibility and respect that can spark on-the-spot sales for your business.
He goes on to give the reasons why some press releases are chosen over others, and offers advice on how to get yours published. David then gives the reader 20 ideas for making the news in a good way. Read the full article to find out more.
